How could you?

Provide a non-subscription based model?!? Cause that's what consumers want. There just aren't any other options right now.

USATODAY.com - Nintendo hopes Wii spells wiinner

Q: You're not pursuing a subscription model?

A: We view online gaming as essentially an enhanced way to enjoy the gaming experience and drive more sales of hardware and software.


Q: How do you extend your online strategy to Wii?

A: It's the same premise. We will offer online-enabled games that the consumers will not have to pay a subscription fee for. They'll be able to enjoy that right out of the box. The Wii console is going to be Wi-Fi enabled, so essentially, you'll be able to plug it in and go. It won't have hidden fees or costs.