Global Game Industry News Blog

Tuesday, May 15, 2007

Nothing to say. Just interesting. Next-gen business models are "embarrassing", says Brennan
The spiralling costs of next-gen games development are embarrassing, unworkable and an ego trip for publishers, according to Blast Entertainment CEO Sean Brennan.
"What a joke. What embarrassment. There's no way on a USD 20 million development project that you can break even on a game – not now in the cycle," said Brennan.
Brennan noted that US publishers are keeping development internal, so company's outside North America are unlikely to get a slice of the pie.

"With these big budgets, all these big American publishers are looking internally. Because when you're spending USD 15 or USD 20 million you don't want to trust an external developer with that sort of budget," stated Brennan.

"And they want the developer in America, first and foremost. A lot of the reason behind that is cultural. Since 9/11 American publishers have become a lot more insular. That's going to continue to be a key issue, it's a worrying factor."
"What the American's do better is the production values, which they can afford to when they're spending USD 20 million on a game - the games look sumptuous but don't particularly play so well. UK developers need to play to their traditional strengths," he concluded.


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