Global Game Industry News Blog

Wednesday, June 20, 2007

Microsoft Invests in Electronics Manufacturer

I don't really have anything to say at this point, simply noting the event. It is a little odd that whatever Changhong Electric Company does, that $12 Million is one percent is telling. I don't know much about this company, and their corporate website is adequately vague.

What I can tell is that Changhong is not yet a "developer" and rather is an electronics company. It makes more sense now.

Taken from the corporate website of Changhong
CHANGHONG commits itself to product innovation in the electronics industry. CHANGHONG has a state-level technology center and a first-rate scientific research workstation for post-doctors who work together to develop cutting edge technologies. CHANGHONG has established many joint laboratories with, Toshiba, Sanyo, GE, Microsoft, TI, Samsung, LG, and Philips etc. CHANGHONG also has established R&D centers in Shanghai and Shenzhen in China, American Silicon Valley, and Japan. CHANGHONG’s goal is to actively participate in the development of a global digital industry.

Joystiq - Microsoft invests in Chinese developer
Microsoft has purchased 15 million shares in Sichuan, China-based Changhong Electric Co., valued at 94 million yuan (about US $12 million). That's just one percent off the company, according to the Taipei Times.

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