Global Game Industry News Blog

Wednesday, July 25, 2007

PopCap Signs with Indiagames

It's a little odd. Sounds like a music deal. It's also the opposite direction most think about the world for the moment. Indiagames really has their fingers in a whole lotta pies (hence their recent purchase by a media conglomerate in India. This should be an interesting partnership.

GameDaily.Biz - PopCap Signs with IndiaGames
Indiagames announced today that it has concluded a partnership with PopCap Games. Under terms of this agreement, Indiagames will launch PopCap's catalog of casual games on their "Games on Demand" Service. This new partnership was announced at the CGA Casual Connect Seattle 2007 conference.

"With broadband connectivity growing exponentially in India, casual games are very important to the growth of online gaming as there are millions of Indian gamers who are experiencing gaming for the first time through our GoD service and they want to see a simple and fun experience," said Vishal Gondal, CEO of Indiagames, on this tie-up. "We believe PopCap's games like Zuma, Bejeweled and Bookworm will be a welcome addition to our GoD service and will be an instant hit with our users."

"We are very optimistic about the prospects of casual games in India and we're excited to work with Indiagames to bring our award-winning games to Indian consumers," said James Gwertzman, PopCap's Vice President for Asia/Pacific. "The online games market in India is just getting off the ground, and we're excited to be there at the beginning."

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