Global Game Industry News Blog

Friday, December 01, 2006

Microsoft Hits a Home Run in India

So, none of the mainstream US game press has managed to notice this, but it's pretty impressive. Since I've arrived in India, the only video game company I have seen actively marketing towards Indian consumers has been Microsoft for the Xbox 360. Unfortunately, if you want to buy a 360 here in India, it's going to run you nearly 20,000 INR. That's about $450.00 for the basic edition, which will cost you $300.00 in the US. This is about right for most electronics here, take the price in the US and multiply by 1.5. So, that's obviously out of the realm of possibility for many average Indian consumers. Well, this new deal allows someone to go home with the systme for under 1000 INR (That's a little over $20.00). Suddenly the system isn't so out of whack with the economic abilities of folks here. Now, true, they still have to pay the remaining amount on credit, but I'm sure it's going to make a huge difference for 360 sales here. I suppose that isn't much different than putting it on a Best Buy Card here in the States, but it's a major departure for consumers here.

The interesting thing about consoles here in India. People know about and some even have PS2's. More seem to have 360's. This is still a VERY SMALL portion of the population. Most people know nothing about the Wii and Nintendo DS. Perhaps Nintendo ought to take notice to a market that has very little previous exposure to many video-games. A place where their family oriented, "more acceissible" systems might be seen as precisely the kind of thing that would work here.

ICICI Allows Payment of Xbox 360 in EMIs
ICICI Bank Credit Card will provide an EMI option available to ICICI Bank Credit Card holders only, for the purchase of Microsoft Xbox 360 products at designated Microsoft dealers. Credit card holders will have to initially pay Rs. 899 and an EMI, to buy the console.

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