Global Game Industry News Blog

Tuesday, April 10, 2007

Yes, Yes, XNA Express is Cool

This is an interesting discussion from the Microsoft camp about the differences between Sony's Home and XNA Express. There is also some interesting discussion about the differences in how MS and Sony approaches their developers. I certainly think MS has an edge in that respect.

Either way it's an interesting read and insight into the worlds of developers and those that make tools for them.

Microsoft on Lowering the Barriers of Creativity
With XNA Game Studio Express, it is a different approach. It's not just about modding a game that somebody's made; it's about making your own game. I definitely take your point [because] you need some skill to do it. Now I do think we've made it much easier with XNA Game Studio Express than it's ever been before, but when you add our partner products on top—like what we've done with Garage Games—then you actually have systems like Torque GameBuilder (TGB), which is drag and drop game development. You literally drag pieces in and you drop them. And then we have starter kits, so if you just want to mod an experience you can do that... So imagine if you take TGB and load up a pack and there's all the cool animated things—you just drag and drop them in, say what behavior you want and can start playing a game. And we actually licensed that from Garage Games so if you're a member of the Creator's Club in XNA you get that in your subscription.
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And XNA is attracting a lot of professionals as well. A lot are doing this in their spare time because they're like, "I've got a great idea and I just want to make a real fun, simple game and I don't get to do that at work anymore." I think what you'll mostly see is lots of smaller games.
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The thing that we do at Microsoft is we're a software and services company. We build tools to build software and we build software; that's at our core. We're very passionate about enabling developers and we've been working on things like visual studio for the last ten years... So I am very confident that we provide the very best tools in the industry, and if you talk to developers they will back that up. And we have the best services that we put around it – our consulting services and developer support services. I mean, when I used to do PS2 development I still used Microsoft technologies like for debugging and for the IDE for the compiler because it was the best you could use. It's great for developers that Sony is bringing these new components out, but we've already got that in our SDK. PIX, our profiling tool, is probably one of the most favored tools in the developer industry. So I feel very good [about our tools]. That's why now 3 out of 4 are leading on our platforms because it's just the most productive environment.
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It's also questionable that in their keynote they spent about 30 seconds talking about their tools. It's like one slide; they're checking off a box.

The other thing is what we're doing with Game Studio and XNA Express is, no one else is doing in the industry – we are really, truly democratizing game development. 250,000 people have downloaded this, and there's only 20-25 thousand professional developers in the industry. So we're going well beyond that audience. And this is our commitment to the industry, with computer science enrollments being down, high-definition game development budgets rising, people needing more teams... that pipeline has to be filled. We want to make sure that the 15-year-old girls that are thinking about what they want to study, that they have programs where they can get involved in the sciences and gaming. It's an investment for us. The 'community arcade' ... We don't make any money off this. It's part of our responsibility to the industry.
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There's nothing free about a $600 console. Once you've spent $600 the online is free, but you still have to spend $600 to get out of the gate, before you have any games.

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Tuesday, March 20, 2007

Ouch... GBA Outsells PS3

Numbers like these are always highly interpretable, but things definitely look good for Nintendo at the moment. My only hesitation really is that the only software titles in the top 10 for Nintendo systems are First Party titles, meaning that they're made by Nintendo.

If you look at the other platforms (360 for example, or the PS2) they're third party titles. Nintendo is going to have to not only work with developers to get more software onto their systems, but they're really going to have to encourage publishers to take some chances with new material.

Breaking: Nintendo Dominates February; Total Industry Sales Up 53%
Taking a closer look at the data, it's clear that Nintendo is dominating. On the hardware front the DS sold more than any other platform with 485K units, followed by the Wii with 335K units. The PS2 once again outsold the Xbox 360, 295K vs. 228K. Meanwhile, the PS3 sold a disappointing 127K, far below analysts' estimate of 200K. In fact, the old GBA even outsold the PS3, with 136K. Sony's PSP managed to sell 176K. Finally, trailing the pack (essentially on life support) was the GameCube with 24K.
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1. Crackdown (Xbox 360) – Microsoft – 427K
2. Wii Play w/ remote (Wii) – Nintendo – 371K
3. Diddy Kong Racing (DS) – Nintendo – 262K
4. Legend of Zelda: Twilight Princess (Wii) – Nintendo – 130K
5. Guitar Hero 2 w/ guitar (PS2) – Activision – 130K
6. Gears of War (Xbox 360) – Microsoft – 119K
7. Major League Baseball 2K7 (Xbox 360) – Take-Two – 113K
8. Lost Planet: Extreme Condition (Xbox 360) – Capcom – 111K
9. WarioWare: Smooth Moves (Wii) – Nintendo – 109K
10. NBA Street Homecourt (Xbox 360) – Electronic Arts – 102K
Analyst: Next-Gen Underperforming; PS3 Price Cut 'Critical'
With PS3 sales not meeting expectations, at this point Patel said that a price cut on the hardware is "critical," but the analyst does not foresee that happening until at least the start of Sony's next fiscal year (April), and even that is a "long-shot," Patel stated.

To put the PS3's situation in context, Patel said, "PS3 consoles are available at retail but sales are lackluster. Its 130K units sold in February was less than Xbox 360 sales last year (160K) and even less than the original Xbox sales of 140K in Feb-2002."

Deutsche Bank was equally unimpressed with the Xbox 360, however. "Particularly disappointing is Xbox 360 HW sales of 230K in February, which puts its installed base at 5mn or in-line to the original Xbox which was an unproven console and faced substantial competition from the PS2," Patel noted.

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Monday, December 18, 2006

Dude, I so called this one (another XNA Post)...

Well, I called this one way back when the XNA Game Studio Express was first announced, or at least said it would be the smartest thing ever if every year Microsoft sponsors a game development competition. Now MS is going to have just about every hobbiest game developer or industry hopeful aiming to for Xbox Live Arcade based on content created in XNA GSE. Surely they're not going to guarantee Xbox Live Arcade inclusion based on the contest, but you can bet that if the winners do live up to the kind of content quality standards they're hoping for, they'll be showing up.

I really think that this platform could be an interesting boon for the Indy Games world. While I don't think it's the only thing the game industry needs to be doing to foster innovation, it's a great idea, and its really based on the model movie studios have been using for a while. Let the hobbiest's and hopefuls play. It behooves you have more people involved in creating things rather than fewer (which current licensing regimes do).

XNA Game Studio Express: Dream-Build-Play Competition
"Create an original game using XNA Game Studio Express. You could win fantastic prizes and global envy! The contest doesn't start till January, but get a head start and download XNA Game Studio Express for free today.

UPDATE:


Ok, then someone has to go and make a stupid comment, as well as some smart ones...

So there is a lot here to comment on, but let me say a couple of things.
  1. Not allowing people to use C++ and being forced to use C# is stupid. It's not about "productivity" in this case, it's about getting more people to use an MS run language.
  2. I think YouTube is a bad example, there are a few more barriers to entry into this market other than a computer and a webcam or video camera.
  3. We should also be asking professionals to make some contribution to pushing their work to be "edgier", which isn't to say it should be about "[s]hoot-em-ups with political characters," that's a pretty weak concept of edginess. As a matter of fact, that is edgily unedgy.
  4. (last one) CS programs have bigger problems than games can solve. Part of it is their curriculum. The other thing that needs to be made clearer is that the "recruitment crisis" has to do with design, art, and management as well. For some reason code is the focus for the game industry.
Done.

XNA Express will start YouTube for games, says Microsoft's Satchell // Gamesindustry.biz

"Where our vision's really heading is taking that YouTube concept and bringing it into games. Think about a Community Arcade, being able to share your own games with the whole community on Xbox Live."
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Satchell went on to claim that a vibrant amateur development community would help head off the recruitment crisis threatening the videogame industry, citing "disturbing" admissions figures for computer science courses in the US - which are falling by 30 per cent year on year.

"If you can give people a way to communicate, to talk about content, to rate it and express what's cool, then you start a virtuous cycle, because more people want to get involved, more people create content and more people comment on it," he said.

"I absolutely believe we will find new stars in this industry from that community. I know publishers will be watching for what's cool and who's doing it."

According to Satchell, users will be free to create edgy videogame content that professionals couldn't because it would be "too risky".
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Commenting on the decision to use C#'s managed code, as opposed to the native code used by most professional developers, Satchell noted that with ballooning budgets and team sizes, priorities in game development were changing.

"We're all concerned about performance in gaming, but in the future, in five to ten years' time, productivity is going to be more important than performance," he observed.

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Friday, December 01, 2006

Microsoft Hits a Home Run in India

So, none of the mainstream US game press has managed to notice this, but it's pretty impressive. Since I've arrived in India, the only video game company I have seen actively marketing towards Indian consumers has been Microsoft for the Xbox 360. Unfortunately, if you want to buy a 360 here in India, it's going to run you nearly 20,000 INR. That's about $450.00 for the basic edition, which will cost you $300.00 in the US. This is about right for most electronics here, take the price in the US and multiply by 1.5. So, that's obviously out of the realm of possibility for many average Indian consumers. Well, this new deal allows someone to go home with the systme for under 1000 INR (That's a little over $20.00). Suddenly the system isn't so out of whack with the economic abilities of folks here. Now, true, they still have to pay the remaining amount on credit, but I'm sure it's going to make a huge difference for 360 sales here. I suppose that isn't much different than putting it on a Best Buy Card here in the States, but it's a major departure for consumers here.

The interesting thing about consoles here in India. People know about and some even have PS2's. More seem to have 360's. This is still a VERY SMALL portion of the population. Most people know nothing about the Wii and Nintendo DS. Perhaps Nintendo ought to take notice to a market that has very little previous exposure to many video-games. A place where their family oriented, "more acceissible" systems might be seen as precisely the kind of thing that would work here.

ICICI Allows Payment of Xbox 360 in EMIs
ICICI Bank Credit Card will provide an EMI option available to ICICI Bank Credit Card holders only, for the purchase of Microsoft Xbox 360 products at designated Microsoft dealers. Credit card holders will have to initially pay Rs. 899 and an EMI, to buy the console.

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Thursday, November 16, 2006

Microsoft Owns the Indian Game Scene

More gamers in India know the Xbox and Xbox 360 platforms than any other. That being said, the mobile market here seems to still be the largest, and that isn't to say that PC gaming or PS2s are nowhere to be seen. Instead what I mean is that as far as "next gen" or any "gen" for that matter, the awareness is quite fixed on the Xbox, Xbox 360, and mobile. And really, in a market where "casual" and "mobile" games thrive, you have to wonder where Nintendo is in all of this. Even though the DS costs a bit more than a moderately nice cell phone, I suspect that many folks would be interested in such a gadget, except that there hasn't been any marketing of existing games, or research into games that might thrive here.

I was struck by a conversation with an artist here just today, where he was asking me where I thought things would be going in 4-5 years (a lot of folks wonder about this ya?). He saw an inherent weakness or limitation in the constant pursuit of polygons and photorealism. He asked, "What will games do once people get tired of everything just looking good?" While I certainly have no magic answer to this, I was amazed that the DS and Wii were not readily known to him as possible futures where pushing millions of poly's wasn't your goal, where certain kinds of user interaction was a main focus. We talked about "user created content" but also what I like to think of as group or party play, social play. What is particularly interesting is that this particular artist has only been working for a year now, prior to that the game industry wasn't something that he paid attention to, yet within that year, working on assets for next gen consoles, he's recognized a fundamental change that most gamers are hungering for.

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