Global Game Industry News Blog

Monday, March 19, 2007

Gamers Get Older Too - Birth of Nintendad and their Wii-ones

You don't say. Those NES owners as they get older are still buying games and game consoles? Wow, I would have never expected that. I think they're still watching movies and listening to music too.

So, it's kind of interesting, but it's also pretty obvious. For a lot of us that grew up with the NES, SNES, and every system between, it had a major impact on our lives. It doesn't really surprise me that we're going to attempt to introduce our kids to the entertainment form.

What is interesting about it is that I have to wonder what effect this will have on the demographic of gamers. Hopefully it's a father & son/daughter thing, and not just a father & son kind of thing. Of course with the rise of the Nintendo DS and Wii, and more moms and daughters playing with these systems, there may be a major change in demographics.

Anyway, the article isn't that interesting, but points at the pervasiveness and spread of the console technology.

Video games grow up as adult ownership increases
Video games aren't just for the kids anymore. More than one in three U.S. adults who go online, or 37 percent, own a video game console and 16 percent own a portable gaming device, Nielsen//NetRatings said on Tuesday.

The majority of those console owners, 71 percent, are married, and 66 percent have at least one child in the household.

"As game consoles have become increasingly sophisticated, families have incorporated them into their centralized home media centers, which include the television, digital recording device, digital music player and the PC," said Carolyn Creekmore, senior director of media analytics, Nielsen//NetRatings.
Going into the current console war, analysts had predicted that adult gamers who grew up with the Japanese game maker's products -- dubbed "Nintendads" -- would want to introduce their children to Nintendo games and be a key market for its new machine.

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