Global Game Industry News Blog

Tuesday, April 10, 2007

Squeezing Blood from a Stone

I'm not really sure what to make of this "turning over" that Nintendo has done for China, Hong Kong, Brazil, Mexico, and Paraquay. Brazil will likely thumb their nose at Nintendo, who isn't really marketing their stuff there anyway. If it's being pirated it's a market that Brazil has created on their own. They've also got some interesting ideas about IP law and what is fair protection. But anyway...

The fact that China cares is interesting, because it really indicates a desire on their part to play in the game.

Personally I think that if there was a little adjustment for how much games cost in these markets, so they weren't so out of whack for the average consumer you might see piracy drop. You can only really ask people to pay what they're able to.

Nintendo offers praise for US Government
Every year, the US Trade Representative solicits views from companies about piracy in foreign countries as part of the Special 301 process. This year Nintendo gave evidence about piracy in China, Hong Kong, Brazil, Mexico and Paraguay.

According to figures quoted by Nintendo, more than 7.7 million counterfeit videogame products have been seized from over 300 Chinese factories and retailers during the last ten years.
"Numerous factories, where tens of thousands of counterfeit Nintendo products were seized, escaped with only trivial fines or no penalty at all. And often these production sites continue to operate after products are seized," the statement continued.

"We're pleased the US government is pushing China to comply with its trade commitments in an effort to protect the lifeblood of the copyright and trademark industries."

China slams US piracy complaint
"By doing so, the US has ignored the Chinese government's immense efforts and great achievements in strengthening intellectual property rights protection and tightening enforcement of its copyright laws," the commissioner added.

On Monday, the US trade representative Susan Schwab said that piracy and counterfeiting levels in China remained unacceptably high.

The US said that despite China's promises to crackdown on fake software, DVDs, luxury goods, car parts and shoes, many of the goods were still widely available throughout the country.

China is one of the world's largest producers of counterfeit products, ranging from designer clothes, to pirated films and music, to luggage.

Many of the goods find their way into Europe and are knowingly bought as fakes by shoppers at markets and from street vendors. Firms claim that the poor quality copies dent their brand and divert profits and potenital clients.

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