Growth of the Global Video Game Market

It is impressive that 50% of EA's revenue came from outside of the US. I would be interested in similar numbers from Blizzard, unfortunately because they are sitting inside of Vivendi (who seems to be coasting on the success of World of Warcraft) we can't actually see these numbers. The fact that EA is opening pursuing new markets is a strategic move that will have long lasting effects. Their operations in China are surely a long term strategy.

"50% of '06 revenue outside North America" - EA // GamesIndustry.biz

"This year, more than 50 per cent of our revenue is coming from outside North America," said Tascan. "Exporting to 'outside' is very, very important, and a big part of your business."

He illustrated the point by pointing towards explosive network technology usage in China, where more than 260 million internet users now exist, and claimed Scandinavia will be among one of the global development hotspots in the next 10 years.

"We're very actively looking for partners in Scandinavia," he said. "We believe the quality of the entertainment here is incredible."